All-New 2028 | Tampa, FL

Ford Fathom

Ford's all-new midsize electric truck. Named for depth you can't see from the outside — and priced like it isn't hiding anything either.

$28,350 Starting at MSRP1, standard-range battery
excludes destination, delivery & dealer fees
1 Fathom / What's underneath

Not like any electric vehicle you've priced out

Fathom is the first truck on Ford's new Universal Electric Vehicle Platform — built to feel roomier, drive smarter, and cost less than the segment expects.

More room than you'd guess

Fathom is projected to offer more passenger volume than a Toyota RAV4, despite sitting in the midsize truck class.

Power that flows both ways

Bidirectional power capability means Fathom's battery can send energy back out — to a home, a job site, or another device — not just draw it in.

Next-gen BlueCruise, standard

Every Fathom is BlueCruise capable, bringing hands-free confidence to highway miles right out of the gate.

2 Fathoms / Where the name comes from

Why "Fathom"?

A fathom is the old nautical measure of a sailor's open arms — six feet, used to sound the depth of water below a ship. Ford borrowed the word for the same reason sailors did: to describe something with more underneath it than shows on the surface.

01

An interior built to feel more expansive than the truck's footprint suggests.

02

Technology that adapts to how you actually use the truck, day to day.

03

A price and platform designed so you don't have to settle to go electric.

3 Fathoms / What's on the inside

Remarkably modern, standard

No trims to climb just to get the basics. This is what every Fathom ships with.

01

Large touchscreen, powered by Apple Maps

Navigation built around a mapping engine drivers already know, on a display sized to actually see it.

02

Digital Key

Lock, unlock, and start Fathom from your phone — no fob required.

03

Ford App remote control2

Check charge status and control select functions from wherever you are.

04

Apple CarPlay® & Android Auto™

Both come standard — plug in and your phone takes over the screen, no extra package needed.

Preorders open early 2027

Be one of the first to own Fathom

Sign up now and Veterans Ford will notify you the moment preorder invitations go out.


4 Fathoms / Frequently asked

We knew you'd have some questions

The most common things people ask about Fathom before it ever hits the road.

What is the name of the new Ford midsize electric truck? +
It's called Fathom™, and it's the first vehicle produced on Ford's new Universal Electric Vehicle Platform.
What does Fathom mean? +
Ford named it Fathom because real depth comes from deeply understanding how you live. Inspired by the classic measure of open arms, Fathom is meant to welcome you in with an expansive interior and technology that adapts on the fly — there's more beneath the surface than meets the eye.
What is the starting price of the vehicle? +
Fathom has a starting MSRP of $28,3501, not including destination and delivery or dealer documentation fees.
Does Fathom come with BlueCruise? +
Every Ford Fathom will be BlueCruise capable for hands-free highway driving.
When will preorders open? +
Interested customers can sign up now to be informed of Fathom updates. Preorders are set to begin in early 2027.

1. MSRP excludes destination/delivery charge, taxes, title, and registration. Dealer sets actual price. 2. Ford App requires compatible device and data plan. Content adapted for illustrative purposes from ford.com/electric/fathom.

© 2026 Veterans Ford