Founded by legend Carroll Shelby, Shelby American manufactures and markets performance vehicles and related products worldwide. Based in Las Vegas, Nevada, the company has many offerings, including the Shelby GT, 1000, Super Snake, GT-S and Shelby Raptor post-title packages for the 2005-up Ford Mustang and Ford trucks.
The Cobra years
During his international racing career Carroll Shelby drove the fastest and most expensive sports cars of the day. Although obviously fast, the Ferraris, Maserati's, Aston Martins and Jaguars were very expensive and featured very complex engines. Shelby was impressed by the speed of these sports cars, but not the unreliable engines that required constant maintenance and repair. With this idea in mind, he wondered why no one in the United States built a sports car that offered European handling and balance with an American V-8 engine that could be easily serviced at any car dealership or independent garage. He began to think of building such a sports car and selling it for half the price of those from European marques. During a dream, he came up with the name for his car, the Cobra. Carroll Shelby's idea became reality when he learned that AC Cars in Great Britain lost the engine supplier for their Bristol sports car. Shelby contacted AC Cars and told them his idea. They were enthusiastic and told him to reach back out when he had an engine manufacturer lined up. Shelby proposed his sports car to Ford Motor Company, who liked the idea of offering a sports car that would go head-to-head with the Chevrolet Corvette. Carroll, always the racer, explained his ambition to race Cobras against Corvette in the USA and against Ferrari in Europe. He wanted to win the World Manufacturer's GT Championship that had been the sole property of Ferrari since its inception. In 1962, Shelby created Shelby American, a new company to build his car in California. Equipped with the Ford 260 and later the 289 cubic-inch engines, the Cobra proved to be a success for Ford dealers and on racetracks worldwide. The Cobras dominated Corvettes in North America, winning races coast to coast. On July 4, 1965, the Cobra (in roadster and coupe form) won the World Manufacturers' GT Championship, as the team soundly defeated Ferrari. Shelby American is the only American vehicle manufacturer to win the prestigious championship, before or since.
The Ford Years
The Ford Mustang was a huge sales success when introduced in the spring of 1964. However, Lee Iacocca, Ford Division General Manager, was concerned that the Mustang, while selling well, lacked a performance image and did not fit into the Ford Division Total Performance marketing program. To correct the image issue, Iacocca called Carroll Shelby and asked if he could make the Mustang into a sports car with a winning performance image. The result was the 1965 Shelby Mustang GT350. This latest Shelby American performance car earned its sports car and performance image on road race circuits across America. Competing in the Sports Car Club of America's B Production Class against the Corvette Stingray, Jaguar XKE, Sunbeam Tiger and various Ferrari models, the new GT350 dominated the competition, winning the 1965 B Production National Championship while building a performance image for the Ford Mustang. The Shelby GT350 was produced from 1965-1970, with the GT500 model added in 1967 after Ford enlarged the Mustang enough to hold a big-block V-8. The Shelby GT500, powered by a 428 cubic inch engine, was built from 1967-1970
The "Retired" Years
When Ford Motor Company assumed production of the Shelby automobiles in 1968, the vehicles moved further away from the sports car Shelby American envisioned. In January 1970, Carroll Shelby retired from the automobile and racing business. A feature article in Road & Track magazine at that time explained the history of Carroll Shelby's storied career, particularly the car building segment. The article was titled, A Legend Says Goodbye. While Shelby might have retired from the car business, it was hardly goodbye. In the early 1970s, Carroll Shelby traveled to Africa for around nine months every year. He explored many places and recharged his "batteries" after a long decade of racing and building performance cars. Carroll was a fan of chili. In 1967, he was one of the founders of the world's first Championship Chili Cook-off held in Terlingua, Texas. At the 1972 cook-off, Shelby launched his Original Texas Brand Chili Mix to the delight of chili connoisseurs everywhere. It was a huge success across the country. In 1971, Shelby established the Shelby Wheel Company in Gardena, California. The company manufactured and distributed aftermarket specialty wheels.
The Modern Ponycar Wars
The Shelby Snake and the big Blue Oval partnered to make fast cars together once more following the introduction of a capable, retro-styled new Mustang for 2005. Shelby began producing a string of special high performance Mustangs, each with its own personality and purpose, but each with the unmistakable Shelby soul. The econo-performance CS6 led to the CS8. In 2006, Shelby and Hertz reunited for a 40th anniversary Hertz Shelby, the GT-H, and another round of rental Shelby’s in 2007. The Hertz cars proved so popular that the public clamored for a version, which resulted in the Shelby GT. It was really the Shelby GT that kicked up production for Shelby, as these were pre-title cars sold through Ford dealers, and built in large numbers. When the supercharged Ford Shelby GT500 arrived in 2007, Shelby Automobiles was ready. Working closely with Ford Motor Company, the two companies offered the GT500KR through Ford dealers and the GT500 Super Snake edition available directly from Shelby. A Shelby 1000 was introduced with even more horsepower and capabilities.In 2011, Shelby American brought the Shelby GT350 back to life with the new 5.0L V8. For the first time since the 1970 model year, both the Shelby GT500 and GT350 were available.
PERFORMANCE IS OUR BUSINESS
Shelby is associated with the Ford Mustang for good reason. The modern era at Shelby American has spawned a powerful array of fast Mustangs. But the Shelby lineup today has expanded to include the hottest trucks on the planet, such as the Shelby Raptor, Shelby F-150, Shelby F-150 Super Snake, and Shelby F-250 Diesel. The Shelby Performance Parts division is flourishing, and Team Shelby has evolved into a must-join club that keeps Shelby fans united with fun events, shows, and forums. Shelby American moved to its current headquarters just off the Las Vegas strip in late 2013. Today, Shelby American is far more than just a manufacturing facility. It has become a destination, with a heritage center and car collection that is worth a trip to Vegas by itself. Carroll Shelby passed away on May 11, 2012. However, he lived long enough to guide his namesake company into a bright future. The Shelby story makes for exciting reading, but the final chapters have yet to be written.